Mary Kay® Lash Primer

Mary Kay® Lash Primer

Every woman loves the look of longer, more voluminous lashes. That’s why mascara is a top “can’t-live-without” product for women everywhere. But what if you could give your mascara a little boost? More length. More volume. In the wink of an eye. You can! Mary Kay® Lash Primer delivers a clear advantage for your mascara and your lashes.

This clear, quick-drying formula primes every lash to help intensify the look of your mascara. In fact, 3 out of 4 women agree, Mary Kay® Lash Primer adds dramatic definition to eyes and creates fuller lashes when used as a basecoat under mascara — even helping you use less mascara! Lashes are more visible as the primer instantly intensifies volume and creates longer-looking lashes.

Borrowing from the science of our popular Lash Love® mascaras, the primer contains our exclusive Panthenol-Pro™ Complex to strengthen and help condition each lash. And since all great lashes have curl, Mary Kay® Lash Primer also lifts and helps lashes stay curled longer, giving you the most from your lash curler too. The difference is in the dual-action brush, which is specifically designed for a primer formula to deliver maximum benefits. Clearly your mascara has a new best friend — Mary Kay® Lash Primer.

Application Tips

To apply, place brush at the base of the lashes and sweep up from root to tip, coating all lashes. Before allowing the primer to dry, immediately apply your favorite Mary Kay® mascara to the lases or wear alone as a clear mascara.

Key Ingredients

Mary Kay® Panthenol-Pro Complex™

Lashes that look long and lush are great, but our Mary Kay scientists wanted more. So they formulated Mary Kay® Lash Primer with our exclusive complex containing pro vitamin B5 (panthenol) and phytantriol. These ingredients are commonly used in shampoos and conditioners that together attract moisture from the air and bind it to hair. When used in a primer, this complex adds moisture to eyelashes and helps make the primer easier to apply. Lashes feel healthy and nourished while the lightweight formula helps prevent lash breakage.

How It Works

Clear Formula: Mary Kay® Lash Primer provides flawless, foolproof application thanks to its clear formula. With no color to cover up, you’ll never have to worry about your primer showing through your mascara. Plus, Mary Kay® Lash Primer can be dual-purposed as a colorless mascara, wearing it alone to enhance the appearance of lashes while still looking natural. In fact, eight out of 10 women agree, it works like an invisible mascara!

Dual-Action Brush: Just as important as the formula itself is how it gets delivered. The special dual-action brush was specifically designed for a primer formula to maximize the benefits and deliver a natural look. The brush features a unique combination of cotton fibers that work as reservoirs to deliver the formula from root to tip, coating each lash, and traditional nylon fibers that comb and separate lashes for clump-free application.

Panthenol-Pro™ Complex: Lashes that look long and lush are great, but our Mary Kay scientists wanted more. So they formulated Mary Kay® Lash Primer with our exclusive complex containing Pro Vitamin B5 (panthenol) and phytantriol. These ingredients are commonly used in shampoos and conditioners that together attract moisture from the air and bind it to hair. When used in a primer, this complex adds moisture to eyelashes and helps make the primer easier to apply. Lashes feel healthy and nourished while the lightweight formula helps prevent lash breakage.

More Benefits: Mary Kay® Lash Primer coats without flaking yet removes effortlessly. It also helps your mascara:

• Glide on with less clumping.
• Resist flaking and smudging.
• Wear longer.