Beauty on a Mission

Since its inception, funds raised from the sale of Beauty That Counts® products have resulted in millions of dollars going to organizations that help women and children around the world. Your Beauty That Counts® purchase fuels a global force of change that’s helping victims of domestic violence, bringing comfort to cancer patients, educating teen mothers and providing food to underprivileged children, among so many other important causes.

Learn about the Beauty That Counts program at Mary Kay that helps women and children in need.

Application Tips

  • Use your Mary Kay® Brush to apply baked cheek powder.
  • Apply Giving Heart baked cheek powder on the apples of your cheeks or along the cheekbones, temples and chin for a rosy glow.
  • To highlight, dust Kind Heart baked cheek powder along the tops of the cheekbones. To create a strobing effect, apply Kind Heart baked cheek powder everywhere natural light would hit – your cheekbones, brow bones, the bridge of your nose, the tip of your chin and above the Cupid’s bow.
  • For more radiance, layer the shades. Regardless of shade, apply baked cheek powder lightly at first, then add more luminosity as needed.
Learn how to apply limited-edition Beauty That Counts Baked Cheek Powder from Mary Kay.